E73

Being a generalist could be the best business decision you ever make with Kyle T Webster

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Lots of people will tell you that niching down is the easiest way to reach your target audience and grow a following relatively quickly.

Well, you know I’m not the biggest fan of that advice and neither is my guest, renowned illustrator Kyle Webster who has achieved incredible things by purposely being a generalist.

We talk about how being a generalist benefits your business and why you should embrace rejection as an opportunity, and not a closed door.

If you’re frustrated trying to find your perfect niche this is the perfect episode for you.

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People in this episode...

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Kyle Webster

Kyle Webster is an international award-winning illustrator, living in North Carolina.

 

 

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Liz Mosley

Graphic and brand designer Liz helps small business owners feel way more confident promoting what they do.

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