Lisa Furze [pronounced like “furs”] is an Australian brand designer who works with service-based business owners, helping them to clarify their brand message and craft an identity design that showcases the quality of their work. She puts a lot of emphasis on collaboration and helping her clients identify their own values and beliefs so that the resulting design work is informed by a real understanding of what’s important to communicate to the target audience. She has a brilliant newsletter and shares really helpful content about building a strong foundation for your brand.
In this episode we talk about:
How to build a strong foundation for your brand
How that can influence what your branding looks like
How to check in with your branding and let it evolve as your business develops
How often should you rebrand
How great branding can help your business
Why it’s important to attract the right people and repel the wrong ones
This episodes sponsor is Fashion Insiders & Co. If you are a designer-maker, if you have been thinking of starting or are already running a creative fashion brand, Dessy the founder of Fashion Insiders & Co has recently published her first book called ‘Become a fashion insider’. In it, she takes you through all of the stages and phases you need to know from starting to launching a profitable fashion brand and business. The knowledge and experiences accumulated over two decades spent working inside the fashion industry that Dessy shares in the book will empower you to feel like you are finally part of it because you finally get how the industry works, and what it takes to launch and grow a creative brand. You will be able to easily see for yourself what you might have done wrong in the past. Let this book be your trusted guide through the process of launching and growing your fashion brand and business.
