E119

Exploring the Art of Visual Branding with Hannah Bacon

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Despite visual branding being my bread and butter, I’ve rarely talked about it onb the podcast. So I’ve rectified that with this juicy chat with designer and educator  Hannah Bacon.

We dive deep into the definition of branding: Hannah shares her unique perspective on branding as a business’s ‘clothes’ and the significance of consistency in visual elements to avoid customer confusion and strengthen brand recognition.

As ever, I manage to stumble upon another juicy challenge (!) so grab a coffee and jump into our chat.

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Episode sponsor

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Thanks to Marketing Magic for sponsoring this episode.

Episode highlights

03:35
The Importance of Branding for Small Businesses
10:32
When to Invest in Branding: Insights for Startups
21:22
Common Mistakes in Visual Branding and How to Avoid Them
25:53
Embracing Your Unique Aesthetic in Design
28:38
The Challenge of Maintaining Brand Consistency
37:26
Exploring Creativity with Two-Hour Branding Challenges

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People in this episode...

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Hannah Bacon

Helping businesses bring home the bacon with Design templates & courses and tons of design freebies

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Liz Mosley

Graphic and brand designer Liz helps small business owners feel way more confident promoting what they do.

Episode credits

Producer

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