E121

Embracing the benefits of being freelance with Beth Gladstone

Psst! Support the podcast and

We are often told that scaling our business is a goal we should all aspire to. But growing a large team, or an agency isn’t the only way to achieve your goals as freelance content and SEO strategist Beth Gladstone explains in our chat.

We chatted about Beth’s journey of accepting the freelancer identity amidst societal pressures to scale up and the realisation that success can be achieved while actively scaling down.

Beth shares her insights from her marketing career, discussing the transition from being wary of the ‘freelancer’ label to embracing it as a source of pride and success and we delve into how freelancers can still grow as a company of one.

It’s a really interesting perspective and I hope you enjoy it as much as I did!

Show full transcript

Episode sponsor

Marketing+Magic+Logo+-+Black

Thanks to Marketing Magic for sponsoring this episode.

Episode highlights

01:39
Navigating Identity and Labels in Freelancing
03:38
The Freelancer's Advantage: Personal Touch and Value
10:17
(ADVERT) Marketing Magic: Leveraging AI for Business Growth
11:33
Redefining Success and Scaling as a Freelancer
15:49
Lean Business Strategies: Efficiency Over Expansion
23:26
Marketing Yourself as a Company of One
25:33
The Power of Personal Branding and Authentic Marketing
35:14
Defining Success on Your Own Terms

All about sponsoring
Building your Brand with Liz Mosley

Collaborate with our independent podcast and reach an audience of engaged, creative, small business owners across the UK.

Promotion

Get Your GIF On

£36

With this course is that you can be making your own GIFs in less than 2 hours for only £36 (some designers would charge at least double that for one GIF) – once you have the skills you’ll be able to make as many as you want!

People in this episode...

beth-gladstone-building-your-brand-guest-headshot (1)
Beth Gladstone

Beth is a marketing freelancer who works with owner-led businesses and startups to help initiate, launch and optimise marketing channels. She specialises in content and SEO and is always looking for the next best way to help a company achieve growth.

building-your-brand-podcast-liz-mosley-7
Liz Mosley

Graphic and brand designer Liz helps small business owners feel way more confident promoting what they do.

Episode credits

Producer

Subscribe to the mailing list

New episodes, straight to your inbox

Subscribe to emails from Liz Mosley for episode updates, helpful blogs, design inspiration, promotions, and occasional offers from our handpicked sponsors.