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How to Host Events That Enhance Your Brand with Kate Olive

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Today on the podcast, I am chatting to one of my oldest friends, Kate Olive, who works in events and has so much experience in this area. The company she works with mainly works with large corporate clients, but in this chat, I picked Kate’s brains about how small business owners can brand their events and make them a memorable experience for their attendees, and one that is really going to enhance and benefit their brands.

So if you’ve ever thought about hosting any sort of event as part of your business, then I think you’re going to find this episode so helpful. I loved all of the ideas and tips that Kate shared and now I am itching to host my own event.

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Episode highlights

02:07
The Importance of Events for Small Businesses
06:34
Common Mistakes in Event Planning
10:03
Tips for Memorable Small Business Events
17:07
Learning from Big Brands
26:57
Creating Inclusive and Accessible Events
39:42
Enhancing Event Atmosphere and Engagement

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People in this episode...

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Kate Olive

Kate is a Senior Response Lead at DRPG, a global communications agency.

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Liz Mosley

Graphic and brand designer Liz helps small business owners feel way more confident promoting what they do.

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