E148

Beyond Passive Income: Balancing Product Sales and Design Work with Andy Brown

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In this episode of Building Your Brand, I talk to designer Andy Brown about his journey in diversifying his income through creative projects. We delve into his innovative product, Swatchos, a deck of color cards that was successfully funded through Kickstarter. We also discuss Andy’s experience as a graphic designer and product creator, the process of launching a Kickstarter campaign, and the challenges and strategies of selling products.

Throughout the conversation, Andy shares insights on balancing different streams of income, the importance of solving personal challenges through creative solutions, and the practicalities of running an e-commerce business.

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Episode highlights

01:39
The Birth of Swatchos and Print Handbooks
05:35
Kickstarter Journey and Challenges
17:28
Balancing Product Sales and Design Work
27:52
Growing the Brand: Challenges and Insights
30:14
The Art of Selling: Strategies and Experiences
32:48
Marketing Channels: What Works and What Doesn't

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People in this episode...

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Andy Brown

A designer who runs a UK based home studio called Basallt. A maker of things by heart and a graphic designer by training.

building-your-brand-podcast-liz-mosley-7
Liz Mosley

Graphic and brand designer Liz helps small business owners feel way more confident promoting what they do.

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