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Inheriting 1 Million Followers with Ilana & Katie from Goodtype

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In this episode, I chat with Ilana and Katie from Goodtype about their journey and experiences running a massive online community. We delve into their impactful takeover of Goodtype, with over a million Instagram followers, and what it’s like operating such a large platform.

Ilana and Katie share their initial meeting and collaboration, the challenges of maintaining and growing Goodtype, and their strategies for keeping the community engaged. We also discuss personal growth, navigating ego and confidence, setting big goals, and balancing business with creative endeavors. Plus, we get excited about their upcoming conferences, retreats, and their book set to release in 2025.

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Episode highlights

03:37
Building a Business Together
17:51
Acquiring Good Type
23:59
Transitioning and Earning Trust
27:00
Navigating Follower Dynamics
29:22
Challenges of Virality
31:53
Humility and Ego Management
44:53
The Reality Behind Social Media

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People in this episode...

Ilana_Grey
Ilana Griffo

Ilana Griffo is a lettering artist and part of the tag team behind Goodtype, a community of over 1 million designers who love typography.

Katie_Grey_02
Katie Johnson

Katie Johnson is a lettering artist and part of the tag team behind Goodtype, a community of over 1 million designers who love typography.

Episode credits

Producer

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