Lots of people will tell you that niching down is the easiest way to reach your target audience and grow a following relatively quickly.
Well, you know I’m not the biggest fan of that advice and neither is my guest, renowned illustrator Kyle Webster who has achieved incredible things by purposely being a generalist.
We talk about how being a generalist benefits your business and why you should embrace rejection as an opportunity, and not a closed door.
If you’re frustrated trying to find your perfect niche this is the perfect episode for you.
