In this episode I chat to Lucy Werner who is the founder of The Wern, a boutique consultancy for publicity & design. She has 17-years publicity experience both in-house and for some of London’s top agencies. In May 2021, she created HypeYourself.com an online DIY PR & brand platform for small businesses. She has written a best-selling book Hype Yourself and her second book Brand Yourself is available for pre-order now, written with the co-founder of her two children and creative director Hadrien Chatelet.
In this episode we talk about:
How to think of your business as a magazine when working out what to talk about
How to show a little ankle without feeling like you have to bare all
Some of the mistakes that Lucy see’s small businesses making
Lot’s of amazing tips for finding PR opportunities
And also why branding is important for small businesses
You can find more from Lucy:
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