Welcome to Episode Two with Luke Tonge
In this episode I am joined by Luke Tonge. Luke is a graphic designer, lecturer, and events wrangler in Birmingham. He specialises in identity & editorial work for brands, agencies and charities. As an introvert he finds it ironic to now spend most of his time on some sort of stage. He’s a visiting lecturer at Birmingham City University and co-director of Birmingham Design, the organisation responsible for the Birmingham Design Festival & Glug Birmingham.
We talk about:
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What Brand Strategy is
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Why it is important to put the work in with the strategy stage of the branding process
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Tips for finding out about your audience and what they want
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Working out what your USP is as a business
See more from Luke:
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