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Niche Down to Blow Up: The Power of Focus with Janine Coombes

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Today on the podcast, I’m chatting to Janine Coombes, who helps coaches and mentors work on their offers and get clear on what they are and helps them to attract the right clients. In this episode, we cover. dreaded niching topic. And Janine shares what happened in her business when she niched down fairly dramatically.

We cover the pros and cons, but also touch on following the joy in your business and finding what it is that you love to do. There are so many nuggets in this episode, and I hope you find it really helpful.

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Episode highlights

01:24
The Impact of Niching Down
05:21
Insights on Visibility and Marketing
16:58
Identifying Your Core Offer and Niche
19:25
Why You Shouldn't Ask Customers What They Want
21:22
Conducting Qualitative Research on a Budget

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People in this episode...

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Janine Coombes

Janine Coombes is a marketing coach specialising in a service offering positioning for ‘coach-shaped-people’

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Liz Mosley

Graphic and brand designer Liz helps small business owners feel way more confident promoting what they do.

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