Ever wondered why a business decides to rebrand or when should they? In this episode, I chat with Michele Ferron, founder of the thriving stationery business Good Tuesday (formerly Once Upon a Tuesday). Michele gives us the inside scoop on their recent rebrand, discussing:
- The “why” behind the change: What prompted the decision to rebrand from Once Upon a Tuesday to Good Tuesday?
- Navigating the naming process: Was it a challenge to choose a new name that reflected their brand identity?
- The rebranding journey: What were the biggest hurdles and successes they encountered throughout the process?
Whether you’re considering a rebrand for your own business or simply curious about the process, this episode offers valuable insights and inspiration from a successful entrepreneur who’s been there and done that.
